Rank for the project, not only the trade
"All building work undertaken" ranks for almost nothing useful and tells the homeowner nothing about whether you have built an extension like theirs. A substantial page about house extensions (process, rough timescales, planning notes, finished examples in your area) matches how people actually search.
Separate loft conversions, garage conversions and full renovations onto their own pages when you genuinely do that work. Each project type is its own shortlist.
Show proof homeowners can trust for months of research
Extensions are compared like a house purchase because they nearly are one. Before-and-after photos, in-progress shots, and reviews that say what was built and where beat generic five-star praise.
Feed every completed extension into the Google Business Profile and the website. Your camera roll is marketing stock most rivals never use.
Stay visible in the map pack for smaller jobs too
"Builders near me" still matters. Smaller jobs and early trust often start in the map pack, and those relationships become extension enquiries later. Proximity, rating, review recency and photos decide that pack.
Set the profile up correctly as a service-area business if you work from a yard or home and travel to sites. Hide an address you should not display; declare the areas you actually cover.
Answer the research questions early
Before the enquiry, homeowners ask whether they need planning permission, how long builds take, and whether to extend or move. Honest pages on those topics put your name in front of them weeks before competitors hear about the job.
You do not need to be a solicitor. Clear, practical explanations with a path to request a survey or quote are enough to earn attention and trust.
Make the enquiry effortless when they are ready
When the shortlist forms, the site must show where you work, show real extension photos, and make contact one tap away on a phone. Slow pages, hidden numbers and vague "serving the region" copy lose people who were ready to ask.
Azizi Technologies builds that path for building firms and starts with a free ranking audit so you can see whether extension project searches or map visibility is the bigger gap today.