What people actually type
Searches cluster around installation, not theory. Typical patterns include "EV charger installation" plus a town, "electric car charger fitted near me", and "home EV charging point" with a suburb name. Some buyers also search for consumer unit upgrades in the same journey, because older boards often need capacity work before a charger can go in.
If your website only says "all electrical work undertaken", Google has nothing specific to rank for those queries, and the visitor has to guess whether you install chargers at all.
Google Business Profile: make the service visible
Your profile must claim EV charger work in language Google and customers can see. Add the service under Services, mention it in posts when you complete installs, and use photos of real charger jobs (with customer permission). If you hold relevant registration or manufacturer training, surface it on the profile rather than burying it on a PDF.
Categories matter. Primary category should still reflect that you are an electrician; secondary categories and services should make charger installation unambiguous. An incomplete services list is one of the most common reasons capable installers stay invisible for this search.
A page that answers the installer's questions
A dedicated EV charger page outperforms a homepage paragraph every time. It should explain what you install, how a typical domestic job runs, what you need to know about the consumer unit and supply, which areas you cover, and how to enquire. Plain English beats jargon.
Add FAQs the buyer is already asking: indoor vs outdoor units, driveway requirements, and whether you handle notification or certification. That content also helps AI search tools quote a clear answer with your firm attached.
Reviews and area signals that close the booking
Reviews that name the charger install and the town are ranking fuel and sales proof. A short post-job ask ("Would you mind mentioning the EV charger fit?") compounds faster than generic five-star blurbs. Respond to every review so the profile looks active.
If you cover multiple towns, say so on the page and with area pages where the volume justifies it. Proximity still shapes the map pack: Google rebuilds results around the searcher, so clarity about where you install stops you losing jobs one suburb over.
Where to start this month
Publish or rebuild the EV charger page, align the profile services list, and begin collecting charger-specific reviews from recent jobs. Those three moves usually unlock early visibility while wider local SEO builds underneath.
A free ranking audit from Azizi Technologies shows whether you already appear for charger searches across your patch, who holds the map pack, and which gaps (profile, page or reviews) are costing you installs.