What we publish
- Weekly updates: what you have been working on, a job you have finished, a service worth reminding people about.
- Offers, with genuine start and end dates, and removal when they expire rather than a stale banner in June.
- Events, where you run them, with the details Google shows in the panel.
- Photos with each post, from what you send us, captioned so they mean something.
- Seasonal and weather-driven posts where the trade calls for it, such as heating and drainage in winter or air conditioning in summer.
- A short monthly note on which posts drew clicks and calls.
What posts do, and what they do not
Posts appear on the profile in Search and Maps and give a searcher something current to read at the moment they are deciding who to ring. They also make the profile look tended, which matters when the alternative on screen is a competitor whose last update was last year.
What they do not do is move map-pack position on their own. Anyone selling posting as a ranking service is overselling it. Posting is a conversion and freshness lever; ranking comes from reviews, relevance, proximity and the wider local SEO work.
Writing that sounds like you
Before the first post we agree a short brief: what you do and do not want mentioned, how you talk about price, what a good week looks like in your trade, and who to ask when we need a photo. Posts are written against that, and you can approve the first month's in advance if you would rather see them before they appear.
Photos, and why they matter more than the words
A post with a real photograph of your work outperforms one with a stock image or none, and it also feeds the profile's photo gallery, which people browse before calling. We ask for a handful of pictures a month from the job, taken on a phone, and handle the rest. Where a business genuinely cannot photograph its work, we use what is available honestly rather than dressing the profile with stock images of somebody else's premises.
How it starts
Send your profile link through the form below. We look at what has been posted before, come back with a short content brief and a fixed monthly quote, and once you approve the brief the posts start that week. It runs month to month, and it slots into profile management if you want the reviews, photos and accuracy handled too.