What we do when your profile is suspended
Every reinstatement follows the same five steps, in this order. Skipping a step is why most self-submitted appeals fail.
- Read the notice. The suspension email and the dashboard banner name a reason: quality issues, deceptive content, suspicious activity or a policy violation. Each points to a different set of checks.
- Audit the profile against Google's guidelines line by line: business name, address or service-area setup, categories, hours, website, phone, ownership and access history, and whether a duplicate listing exists.
- Fix the breach on the profile and everywhere Google checks it: your website, Companies House, and the directories that carry your name, address and phone.
- Assemble the evidence Google accepts for a UK business: Companies House record, a utility bill or lease at the address, signage or van photos, and screenshots showing matching details across the web.
- Submit one appeal through Google's appeals tool with the evidence attached inside the time window, then monitor the case and respond if Google asks for more.
The three kinds of suspension, and which can be reinstated
A soft suspension hides the profile from the public but leaves you able to sign in and edit. These are usually caused by a specific field, most often the name or address, and are the most recoverable once the field is corrected.
A hard suspension locks the dashboard as well. Google has judged the listing itself to be ineligible or deceptive. These are recoverable when the business is genuine and the breach can be corrected and evidenced, and they take longer.
An account-level flag is different: Google has lost trust in the Google account that manages the profile, often after a run of suspicious edits, shared logins or a previous agency's behaviour. Appealing the profile alone will not work. This is the case owners rarely diagnose themselves, and it is the first thing we rule in or out.
Some profiles cannot be reinstated: a virtual office or PO box presented as a shop, a listing for a business that never traded at the address, or a second profile created to dodge an earlier suspension. If yours is one of these, we tell you on day one and do not take the job.
Common suspension reasons we fix
- Keywords added to the business name, so it no longer matches the registered or signed name.
- A service-area business showing a home address, or a shop hiding an address it should display.
- A virtual office, co-working space or accountant's address used as the business location.
- A duplicate profile for the same location, including one an old agency or a former employee created.
- An address change, rebrand or category change made in one burst, which Google reads as a takeover.
- Hours, phone numbers or website links that do not match what is on your website and directories.
- Logins from many devices and locations in a short period, typical after switching marketing companies.
What we need from you
The suspension email or a screenshot of the dashboard notice, a link to the profile, the exact registered business name, and proof of the trading address such as a utility bill, lease or a photo of signage. If someone else set up or managed the profile, we also need to know who has had access.
We do not need your Google password. Google's manager access lets us work on the profile with your permission, and you can remove that access at any point.
Why we do not promise a success rate
Other providers advertise success rates. We do not publish one because the number would depend entirely on which cases a provider chooses to accept, and because a suspended owner deserves a specific answer about their profile, not an average. What we promise is a verdict within one working day, a fixed quote before any work starts, one properly evidenced appeal rather than repeated blind ones, and no tricks such as creating a replacement listing.
If the honest answer is that your profile is not recoverable, you get that answer free, along with what to do instead.
After reinstatement: keeping it
A reinstated profile is on a shorter leash. The same edit that would pass on a clean profile can re-trigger a suspension on one that has already been flagged. We hand over a short list of what to change slowly and what not to touch, and we can keep managing the profile month to month if you would rather not think about it again.
If your profile is suspended and your appeal has already been rejected, start with the appeal-denied guide linked below. If you run a service-area trade such as electrical work, the electrician guide covers the triggers specific to vans and home addresses.