Do these in order
- Update your registered or trading address first, so the official record agrees with what you are about to tell Google.
- Update your website — the footer, contact page and any location markup — before you edit the profile.
- Then change the address on the existing Google Business Profile. Never create a new listing for the new address.
- Then work through your directory listings, so the old address stops appearing elsewhere and contradicting the new one.
- Update your service area too if the move changes which towns you realistically cover.
Expect re-verification, probably by post
Google frequently re-verifies after an address change, and for UK businesses that often means a postcard to the new address containing a code. Make sure someone will be there to receive post — a card that goes missing at an empty unit is the most common reason a move drags on for a month.
Other methods are sometimes offered, including video verification showing the premises, your signage and the surrounding street. Whichever you are given, do it once and do it properly; repeated failed attempts push the listing into manual review and take longer.
Expect a dip, and do not panic-edit
Your map ranking is partly driven by how close you are to the searcher, so moving genuinely changes which searches you can win — a move across town shifts the area where you rank, permanently and correctly. On top of that, there is usually a temporary dip while Google confirms the change.
The mistake is reacting to that dip by editing more things. Change the address, complete verification, then leave the profile alone for a few weeks other than normal posting and review replies.
If you have moved to a home address or a van
If the move means customers no longer visit you, the listing type changes as well as the address. You become a service-area business: the address is hidden and the areas you cover are declared instead. Leaving a home address visible when you do not trade from it is one of the most common causes of suspension.
This is a meaningful change rather than a formality, and it is worth getting right at the point of the move rather than discovering it months later when the listing is suspended.