Find every duplicate first
- Search Maps for your business name, then your postcode, then your phone number. Each is a separate query; duplicates often match only one.
- Search each clinician's or tradesperson's name if you have practitioner-style listings.
- Search the old address if you have moved.
- In your Business Profile manager, check whether Google already lists the extra profile under your account; it sometimes does.
Remove a duplicate you own
Decide which listing to keep: normally the verified one with the reviews and the correct details. For the other, open it in Business Profile settings and choose to remove the profile. Before you do, copy any reviews, photos or posts you want to keep a record of; removing a profile does not move its reviews to the survivor. If the duplicate holds reviews you value, use the merge route below instead.
Remove or claim a duplicate you do not own
- If it is unclaimed, claim it through Google's add-a-business flow. Once verified it is yours to remove or merge.
- If someone else owns it, request ownership; the current owner has three days to respond, after which Google usually lets you verify it yourself.
- If you cannot claim it, open the listing on Maps, use suggest an edit, and report it as a duplicate of your correct listing. Google's data team reviews these.
- For a duplicate created from directory data, also correct the source directory so it does not regenerate.
Keep the reviews: merging through Google support
When both listings carry reviews, ask Google Business Profile support to merge them rather than deleting one. Provide both listing links, state which should survive, and explain how the duplicate arose. Support can combine the profiles so the reviews are retained on the surviving listing in most cases, though Google does not guarantee every review transfers. Do not delete the duplicate before asking; once it is gone, its reviews cannot be recovered.
Why duplicates cause suspensions
Google's checks treat two profiles for one business at one address as a possible attempt to occupy more of the map. That flag lands on the profile you use, not the stray one. Duplicates are also the hidden cause behind many repeat suspensions: the main profile is reinstated, the duplicate is still there, and the flag returns. If your profile is currently suspended, resolve the duplicate before you appeal, and say so in the appeal.
We can handle it
Send the links to every listing you have found, and which one you want to keep, through the form below. Within one working day we tell you which are true duplicates, which can be removed directly, which need a claim, and whether a merge is worth requesting to save reviews, with a fixed quote for doing it. If the duplicate has already caused a suspension, the reinstatement service takes over from there.